First, I’m sure you would like to understand exactly what a heuristic is.

A heuristic is a mental shortcut that eases the cognitive load of making a decision. They can help us make daily decisions fast, and though they aren’t always the best way to make that decision, but they get the job done pretty efficiently. Examples that employ heuristics include using trial and error, a rule of thumb or an educated guess.

Each month, the TCOM Team will be exploring a heuristic through the TCOM lens, which we will promote on our recently launched YouTube channel, The TCOM Channel. Our eyes will be on heuristics that are intended to help people improve their person-centered helping processes.

We would like to welcome you to explore November’s TCOM Heuristic of the Month:

TCOM Heuristic of the Month: You can’t manage what you can’t measure.

You Can't Manage What You Can't Measure

Once we announce each TCOM Heuristic of the Month, we hope that members of our TCOM Community will share their own experiences taking advantage of these heuristics to improve their work and drive outcomes for those they serve. We want to celebrate all of your great work by selecting some Heuristic Heroes.

To become a heuristic hero, we ask that you:
  1. Think about this month’s heuristic (You can’t manage what you can’t measure).
  2. Come up with an example from your work or your personal life where this way of thinking has helped you in some way.
  3. Email your example to us at
  4. If we choose to highlight your example, we will feature your story on the TCOM Blog and the TCOM YouTube Channel, as well as gift you a Heuristic Hero pen.

In each Heuristic of the Month video, we will highlight a different decision aid from a TCOM perspective. When faced with decisions, remember your heuristics.

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